In 2017, another stage of our company’s development began: the conquest of the Internet. In spring, we changed the website www.mia.com.pl and started a series of activities related to strategy development in social media. In August, another stage of implementation began. We launched Instagram, LinkedIn, Facebook, Twitter and Pinterest all at once. The main goal was to attract the attention of potential new customers, suppliers, investors and the retail and fitness world in general, where MIA operates as a supplier of design and a manufacturer of equipment for stores and fitness gyms. In Russia, Belarus and Kazakhstan, we also operate as a general contractor. We know that the process of building an image is long and requires patience and methodical action. That’s why we have prepared a whole array of tools for this purpose.
Already at the stage of creating the website, we have developed our OMNI-STAR solution. The “media star” represents the work of our company in the contemporary world where social media is the backbone of communication with the market. The design foundation is based on the formula of: function + form + design, understood as a composition of key factors determining the success of the project, which may go from very average to a worldwide one. This “super-trio” is the focus of our day-to-day attention throughout MIA, and the combination of design and executive competence with appropriate communication with the customer decides about a quick understanding of their needs and responding to them. Contact with the customer through an analysis of his “Likes” also facilitates the creation of new, previously unknown solutions.
A good DESIGN is one that has been implemented and not just finished on paper, that is why the work of designers is the subject of engineers’ attention, and in turn, their construction drawings are precisely verified by the production team in terms of actual feasibility of the product created in virtual reality. In order to ensure the durability of the designed solutions, we create prototypes that we test for certain functional features.
Then, we can quietly produce in thousands of pieces, send and assemble our goods all over the world. That’s why we have been trusted by many manufacturers of luxury watches, premium branded clothing and leaders in the perfume and clothing industries. Our furniture is also present in luxury department stores from Germany, France and UK. We export to USA, Canada and Japan. WE OFFER EQUIPMENT AND FITNESS WORLDWIDE.
GRAPHICS, NUMBERS AND FACTS are the basis of our communication. Therefore, we have created thematic groups that we actively promote in different ways and involve various means of communication. We have movies, photos, as well as 2D and 3D graphics. Good and consistent image materials are the basis for effective communication with our customers. We see simple rules, already observed in the sale of Design: good projects stand up for themselves and also gain popularity and recognition. From here, we try to choose the best graphics and spend a lot of time analyzing the material that will be posted on the Internet.
The topics of our offer as well as the past and present implementations are actively presented in the form of various information materials in a series of well-organized and formatted messages. From our mailing and direct sales experience, we know that our projects are a very important foundation in communication with customers for building an image of an experienced, efficient and effective company on the international market. Through the use of numerical facts and the application of appropriate graphic designers, we know that this picture is methodically amplified and varied. The potential customer is often surprised by the number of projects being run simultaneously in many countries around the world.
AN EXPERIENCED TEAM OF POSITIVE CHARACTERS. Unlike many other companies, we have an experienced team of fitters who are our last quality bastion. Their attention to detail, punctuality and commitment are qualities that are especially valued by customers. The product itself remains in place for years, but most often, it is the sales and assembly, that is, people who have direct contact with the customer, which are remembered by the clients as “MIA”.
In order for the sales at the beginning of cooperation and the fitters at the last stage to work properly, many people in the internal structure of our company are constantly working together to solve hundreds of difficulties caused by the changing retail and fitness environment. It is also important to have good cooperation with subcontractors, suppliers of raw materials, transport and offices. The whole crew cares about the final result. Punctuality, discipline and organization are most often highlighted by behavioral leadership; attitudes reflecting on helping others, and focusing on personal development and business are promoted as the most valuable. Smile, positive attitude and professionalism, understood as a combination of experience and passion, are the markers of MIA staff’s attitude. This is also what we present to the world. In order to promote our crew and show the MIA team as the most important part of our success as well as to highlight the prevailing trend of conscious management of our lives, we have launched the Work Life Balance project. The company strives to support personal interests and hobbies, nurture sports enthusiasts and active lifestyles. In this field of communication, we present different MIA employees in their own words. Our colleagues talk about their roles in the company, while presenting their own hobbies and interests. This way, we show our company as specific people who create it, and we encourage other employees to share their interests with clients and viewers in the social media world.
We hope that the image built by us in the aforementioned manner is warm and welcoming. We believe that the created atmosphere will be perceived by customers as a composition of openness, experience, good self-esteem, humility and conviction of carrying out an important mission in the modern world, creating a pattern to imitate for others. It’s a big responsibility and fortune. Much will be going on among us in the coming years, just as a lot has been going on for eighteen years already, when we have gained a lot of experience. We know how important it is today to share everything that one has worked to accomplish, that’s why it is our great pleasure to inform you about it now, and we encourage you to like our pages and observe our daily work.